Sector 03
Business management
200 learners, 267 workshop hours, 6 modules
In management, artificial intelligence arrives exactly where decisions are made: sales forecasts, customer service, competitor analysis. The risk is that the tool answers in a confident tone even when it has no grounds to. We teach people to use it as support rather than as an oracle.
What employers asked for
- Business intelligence, named by 44 per cent of surveyed companies
- Data-driven decision making, 41 per cent
- Customer service automation, 39 per cent
What the six modules cover
- Business intelligence and dashboards that someone actually reads
- Sales and demand forecasting, and the limits of such forecasts
- Customer service automation and the point where a human must take over
- Market and competitor analysis based on public data
- Protecting customer data when using external tools
- Accountability for a decision taken with an algorithm involved
What a participant can do afterwards
- Build a simple management dashboard and explain what follows from it
- Judge whether a tool's forecast is credible in a given situation
- Recognise when customer data must not go into an external tool
Exercises are based on cases from companies working with the project partners, prepared as case studies.
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